By Stacy K. Waltman
I ran across a wonderful article about Richard Branson, the Virgin Airlines founder. Branson created an empire by putting customer service ahead of immediate financial considerations and creating a business climate that values fun. He doesn’t just talk about fun – he creates it and his employees live in that work culture.
“A lot of executives consistently do what’s easiest or cheapest for the business rather than the people paying the freight,” says Branson. “Take a look at your business and ask yourself, ‘Is this how I would want to be treated if I were the customer?’
Branson has always been known for revolutionary business thinking. On one airline trip, he recalls, “I wanted to talk to the pretty girl in the next aisle, but I was stuck in my seat the entire flight.”
Branson’s frustration inspired him to introduce stand-up bars in Virgin’s cabins.
After his wife’s manicurist suggested offering nail treatments and massages on Vigin’s flights, Branson didn’t bother with market research. “Sounds like a great idea,” he said. “Screw it, let’s do it.”
Now Virgin has 700 nail and massage therapists on staff.
For a more information, please visit: http://www.fastcompany.com/subscr/108/open_customers-branson.html
Make-create fun today!
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